Mr. SANG MOOK RHEE

Joined Seoul Design Foundation(SDF) in 2009 following a successful tenure at Samsung C&T. Established and funded by the Seoul Metropolitan Government, the S DF is dedicated to nurturing the design industries in Seoul and fostering the dissemination of design culture throughout the city. The SDF's primary focus centers on the operation of the Dongdaemun Design Plaza (DDP), an expansive and sustainable infrastructure devoted to design. Additionally, various design projects are undertaken to enhance the lives of Seoul's citizens, thereby reinforcing the city's competitiveness as a design hub.

Throughout his tenure at the SDF, he undertook pivotal roles, initially as the International Cooperation Team Leader and subsequently as the Director of the Seoul Design Incubation Center. Progressing to the role of Director of the Business Division, SangMook led the planning and execution of major design events, including Seoul Fashion Week, Seoul Design Week, and the DDP Design Fair over several consecutive years. His responsibilities extended to include the planning and management of the DDP Design Store, where he directed the development of a diverse range of design products and cultivated collaborations with both domestic and international designers and craftsmen.

Currently serving as the Director of the Management Division at the SDF, he oversees strategic aspects of the organization's operations, reflecting his ongoing dedication to advancing the foundation's mission and contributing to Seoul's vibrant design landscape.